HUMAN-STATE DESIGN
Dasha Maximov
Helping organizations see the human state behind the data.
Navigation: Keynotes | Strategy & Advisory | Human-State Audit | About Dasha
See what your dashboard is missing.
I help health, technology, longevity, and performance-driven organizations understand the human state behind the data—so their products, programs, and cultures create trust, sustainable behavior change, and better outcomes.Health data is powerful. But HRV, glucose, sleep, readiness, engagement, and adherence are never just numbers. They are outputs of a human system shaped by biology, stress, relationships, environment, identity, and perceived safety.The organizations that understand that will build the next generation of trusted health products, high-performing teams, and truly human experiences.
For organizations building the future of health
I work with leaders and teams who understand that the human experience is not a “soft” layer added after product, performance, or science. It is the operating environment in which all three succeed or fail.
01.
Health and longevity companies
• Longevity and preventive health.
• Metabolic health and GLP-1 care.
• Peptides and emerging therapeutics.
• Hormone health, menopause, fertility, pregnancy, and postpartum care.
• Sleep, stress, recovery, fitness, nutrition, and behavior change.
• Consumer health and wellness.
02.
Health-tech and wearable companies
• Wearables and recovery platforms.
• Continuous glucose-monitoring experiences.
• AI health coaches and digital therapeutics.
• Health-data dashboards, sleep technology, and patient-engagement platforms.
• Fitness, behavior-change, and precision-health platforms.
03.
Clinics and care organizations
• Longevity, concierge, functional, and integrative clinics.
• Metabolic health, GLP-1, and obesity-care programs.
• Mental-health and trauma-informed care organizations.
• Women’s-health, hormone, fertility, postpartum, executive-health, and high-performance medicine practices.
04.
Corporations and leadership teams
• Employee well-being and high-performance culture.
• Leadership development, psychological safety, hybrid work, retention, and innovation.
• Human-centered AI and product design.
Keynotes that change how people see performance.
My keynotes translate complex science into an unforgettable, usable idea—without overstating the research or turning biology into hype. They are designed for clinicians, founders, executives, product leaders, high performers, investors, researchers, biohackers, and health-conscious audiences.
The Missing State Variable
Why HRV, glucose, sleep, peptides, and longevity interventions work differently depending on the state of the nervous system receiving them.In this keynote, audiences learn:
• Why health metrics are outputs—not complete explanations.
• Why the same intervention can create different results in different people.
• How oxytocin reveals the importance of context, safety, social connection, reward, and stress physiology.
• How GLP-1s, metabolic peptides, dopamine, cortisol, vagal signaling, and social behavior intersect.
• Why wearable data can support health—or become another source of stress.
• How to use the State → Signal → Response framework.
Additional keynote topics
Safety Is Performance Infrastructure - Why psychological safety, trust, recovery, and connection are essential conditions for high performance.Design for Human State - The next generation of health, AI, and wearable products will not simply personalize to data. They will
understand the person behind it.Beyond the Dashboard - How to use health data without losing the human being it is meant to serve.
Bring this conversation to your organization. Book a keynote for a leadership off-site, company summit, clinical conference, product event, investor gathering, or health-innovation forum.
STRATEGY & ADVISORY
Turn emerging science into a clearer strategy.A one-on-one strategy session is for founders, executives, clinical leaders, product leaders, and investors who want a focused outside perspective on a product, clinic, platform, program, or strategic decision.These are not generic wellness consultations. They are high-level working sessions focused on human biology, behavior change, patient or user experience, trust and safety, product strategy, clinical communication, evidence, engagement, and sustainable outcomes.
A strategy call can help you answer
• Are we building for user engagement—or for real human outcomes?
• What state does our product, clinic, or program create in the people who use it?
• Does our messaging overpromise the science?
• Are we using biomarkers in a way that increases agency—or anxiety?
• How can we improve adherence without shame, fear, or compulsive tracking?
• What should we measure beyond retention, weight, sleep score, or engagement?
• Where are the ethical risks in our use of health, wearable, or behavioral data?
What you receive
• A focused 60- or 90-minute strategy session.
• Pre-call review of your product, deck, clinic model, customer journey, or strategic challenge.
• A practical human-state assessment.
• Clear priorities, recommendations, and language for leadership, clinical teams, users, patients, or investors.
• A follow-up summary with key insights and next steps.
THE HUMAN-STATE AUDIT
What state does your product create?
The Human-State Audit is a strategic evaluation for health, technology, clinic, and performance organizations that want to understand whether their systems support human agency, recovery, trust, and sustainable behavior—or unintentionally create anxiety, shame, surveillance, or compulsive engagement.A product can be clinically sound, beautifully designed, and technologically
advanced—and still create a state that makes it harder for people to use well.
Human-State Audits Explore
• Human-state journey map.
• Patient, customer, or employee experience review.
• Notification and feedback audit.
• Health-data and dashboard review.
• Clinical or product-language recommendations.
• Psychological-safety and trust analysis.
• Measurement recommendations beyond engagement.
• Ethical-risk map and executive briefing.
• Product-roadmap recommendations and team workshop.
Where decision science meets human biology.
I am a health-optimization strategist, speaker, and operator working at the intersection of decision science,
neuroscience, longevity, and human-centered health design.I earned my degree from Carnegie Mellon University in Economics and Decision Science and began a Master’s program in Neuroscience at University College London.I was the cofounder and COO of the Health Optimisation Summit, now run a recovery clinic in the Dominican Republic, and consult with companies looking to make sure to be human-centric in a world of AI.My work explores a simple question: why do the same interventions work differently in different people? I help organizations see the human state behind the data—so they can design better products, clinical experiences, health programs, and performance cultures.
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